Placeholder

14th Township Marketing Summit ’21 iv

To book scroll down

R1,000 excl vat

4 in series of 5 webinars – start 08h00 to 10h30

20 TOWNSHIP MARKETING LEADERS WHO UNDERSTAND THE IMPACT OF COVID-19 UPON CONSUMER SPEND PRIORITIES AND HOW TO SUCCESSFULLY ENGAGE; DEFINITIVE GUIDELINES

  • Wed, 31 Mar 2021   -  LATEST FMCG & RETAIL – stats and insights
  • Wed, 14 April 2021  – LIFESTYLE MARKETING & CULTURAL SEGMENTATION
  • Wed, 28 April 2021 – STRATEGIC OPPORTUNITIES
  • Wed, 12 May 2021    – TOWNSHIP MEDIA MIX
  • Wed, 26 May 2021   - WELLNESS INFLUENCING FOOD, LIFESTYLE & INNER BEAUTY
Category: , .

Program

TOWNSHIP MEDIA MIX – Wed, 12 May ‘21

08h00 – 08h10

Welcome

Terry Murphy, Publisher, Marketing Mix

 

08h10 – 08h40

Getting the media mix right – effective consumer pull strategies and in the world of reducing budgets

Social media; radio; outdoor; experiential; newspapers (broadsheets/insert promos still very influential)

  • Community Radio and Community Newspapers overview Nationally
  • Community Radio, Social Media in Townships, How do you reach your consumer
  • Effective consumer pull strategies and Outdoor/experiential initiatives to keep your brands on top of mind with the township consumer – Case study
  • Streamline your budgets but keep your brands alive – Case study; Parmalat Golden Slice 2020

Nancy “Madikizela” Austin, Creative Research/ Media Liaison & Consumer Insights Specialist, Minanawe Marketing

 

08h45 -09h15

Conversational Marketing: Innovative Use Cases for WhatsApp Business

  • Practical tips and tricks
  • To optimise the most popular channel of conversation with your South African shopper
  • Award winning Case studies

Candy Goodman, MD, Mobitainment

 

09h20 – 09h50

How to find and manage black influencers that enhance your brand

  • Social media reach and influence
  • Community micro influencers

Esona Ndongeni, Head of Campaign Manager, R-Squared

 

09h55 – 10h20

Activation marketing in the townships

  • Pivoting from the old to the new different” normal – navigating the Covid -19 landscape
  • Same brand-love message but using different methods – The new public engagements…

(1)    One on one engagements

(2)    Agent model approach

  • Agility, Flexibility, Adaptability – Upscaling and Downscaling (Upsizing -Downsizing) depending on location and activation type
  • Know iKasi markets and their current needs – Avoiding the pitfalls of Presumptions and Assumptions
  • Speak iKasi – understanding the different local and regional nuances and languages

Michelle Combrink, MD, ZINTO & Duke Maseko, Marketing Executive, ZINTO

10h30 closes

Additional Information

Location

Livestream Webinar

Date and Time

Wed 12 May 21 – 08h00