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14th Township Marketing Summit ’21 ii/v

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R1,000 excl vat

2 in series of 5 webinars - duration 2.5 hours – starts 08h00 closes 10h30

20 TOWNSHIP MARKETING LEADERS WHO UNDERSTAND THE IMPACT OF COVID-19 UPON CONSUMER SPEND PRIORITIES AND HOW TO SUCCESSFULLY ENGAGE; DEFINITIVE GUIDELINES

  • Wed, 31 Mar 2021   -  LATEST FMCG & RETAIL – stats and insights
  • Wed, 14 April 2021  – LIFESTYLE MARKETING & CULTURAL SEGMENTATION
  • Wed, 28 April 2021 – STRATEGIC OPPORTUNITIES
  • Wed, 12 May 2021    – TOWNSHIP MEDIA MIX
  • Wed, 26 May 2021   - WELLNESS INFLUENCING FOOD, LIFESTYLE & INNER BEAUTY
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Program

LIFESTYLE MARKETING & CULTURAL SEGMENTATION – Wed, 14 Apr ‘21

08h00 – 08h10

Welcome

Terry Murphy, Publisher, Marketing Mix

 

08h10 – 08h40

Cultural sensitivities, the right themes, the right images, the right languages

  • Advertising and branding is not made of themes, images, colours and words; it is made of culture.
  • Brands enter the abyss as they battle advertising clutter and looking to effectively communicate with targeted audiences. The choice of the right themes, the right images, the right languages is at the centre of what makes or breaks a campaign

Louis Itumeleng Seeco, CEO, Elements

 

08h45 – 09h15

Brand loyalty in the eye of the Kasi consumer

Key insights from the 2020/2021 Ask Afrika Kasi Star Brands benchmark:

The township market as a collective is one of the biggest markets especially with regards to consumption in our country.

With no clear Covid-19 end in sight, brands need to best understand how consumers are changing, especially to optimally adapt to new spending abilities, shopping behaviours and loyalty.

Sarina de Beer, Director, Ask Afrika

 

09h20 -09h50

Generation Z – adapting to the dynamics of a very demanding and skeptical target group – tomorrow’s primary market

  • The Culture Foundry Co has conducted a fresh research project that set out to fully unpack, understand and provide actionable insights into the fascinating and paradoxical characteristics that make up the next generation of trend setters, Gen Z.
  • Pairing a global perspective with local nuances, the project takes you on a tour of SA’s Gen Z mindset to help you stay ahead of the latest values and behaviours shifting youth culture as we know it.

Khutso Magabe, New Business Executive, The Culture Foundry Co

09h55 – 10h25

Tips and tricks on using gamification to uplift participation, stickiness and positively earned relationships

  • New ways of connecting with your target audience to uplift your brand’s visibility and audience participation
  • Simple engagement mechanics that stimulate your audience to repeatedly engage with your brand

Dave Sidenberg, CEO, BMI Sport Info

 10h30 close

Additional Information

Location

Livestream Webinar

Date and Time

Wed 14 Apr 21 @ 08h10