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14th Township Marketing Summit ’21 iii

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R1,000 excl vat

3 series of 5 webinars – start 08h00 to 10h30

20 TOWNSHIP MARKETING LEADERS WHO UNDERSTAND THE IMPACT OF COVID-19 UPON CONSUMER SPEND PRIORITIES AND HOW TO SUCCESSFULLY ENGAGE; DEFINITIVE GUIDELINES

  • Wed, 31 Mar 2021   -  LATEST FMCG & RETAIL – stats and insights
  • Wed, 14 April 2021  – LIFESTYLE MARKETING & CULTURAL SEGMENTATION
  • Wed, 28 April 2021 – STRATEGIC OPPORTUNITIES
  • Wed, 12 May 2021    – TOWNSHIP MEDIA MIX
  • Wed, 26 May 2021   - WELLNESS INFLUENCING FOOD, LIFESTYLE & INNER BEAUTY
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Program

STRATEGIC OPPORTUNITIES - Wed, 28 April ‘21

08h00 – 08h10

Welcome

Terry Murphy, Publisher, Marketing Mix

08h10 – 08h35

Townships cultural dynamics that brand needs to be aware of

  • Top 10 townships.
  • Key development influencing consumer demand and location.
  • Township communications needs.

Kabelo Ncholo, CEO, Yourself Management

 

08h40 – 09h05

Customising marketing for 100 rural frontier towns

  • Opportunities for demand and growth definitely exist amongst South Africa’s people with little or no money, but building winning brands is not easy in this market of people living with less than R5000 personal income a month.
  • Many brands have failed to grow in this emerging market, because the marketing strategies previously employed have treated this market as one monolithic group. People in rural areas have one thing in common – little money – but that’s about it.
  • Finding a niche in the sea of exclusion amongst South Africa’s bottom of the pyramid could make a big difference for your brand and the community it serves.
  • Kantar provides a point of view on how brands can build a competitive advantage in the emerging market and grow brands that not only satisfy needs, but deliver on value, trust and purpose.

Jack Hlongwane, Business Development Manager, Kantar

 

09h10 – 09h35

Changing demographics favouring township economics, latest research, brands need to reposition priorities

  • Emerging wellness trends unfolding within informal retail are influenced as much by consumer needs as they are by disposable income
  • Food trends in the township environment go hand-in-hand with lifestyle changes, influenced by macro-environmental factors, with convenience being a key theme
  • Beauty trends in the informal trade is seeing a growing focus on service offerings

Thato Tshabalala, Business Develop Manager, Joe Public

09h40 – 10h05

Ecommerce – a rising force in the townships

  • How active, by category, by users and the trend
  • Mobile payments; appraisal of the current offerings; cash is still king with the spazas but for how long
  • Delivery services – innovative opportunities

Kenneth Kayser, Head – Mobile, Ecommerce and Opening Bank (API’s), Nedbank

 

10h10 – 10h35

The online revolution in South Africa’s untapped township grocery market

  • Building trust in an online-ready but hesitant market; involve the community and conversational commerce
  • Delivering consistent service in an unstructured market.  Developing a supply chain that works in such a dynamic environment
  • Building a gateway for brands into townships; customising positioning and pricing for a large number of nodes.
  • Yebo Fresh, a high growth case study

Jessica Boonstra, CEO and Founder, Yebo Fresh

 

10h40 closes

Additional Information

Location

Livestream Webinar

Date and Time

Wed 28 Apr 21 – 08h00