STRATEGIC OPPORTUNITIES - Wed, 28 April ‘21
08h00 – 08h10
Terry Murphy, Publisher, Marketing Mix
08h10 – 08h35
Townships cultural dynamics that brand needs to be aware of
- Top 10 townships.
- Key development influencing consumer demand and location.
- Township communications needs.
Kabelo Ncholo, CEO, Yourself Management
08h40 – 09h05
Customising marketing for 100 rural frontier towns
- Opportunities for demand and growth definitely exist amongst South Africa’s people with little or no money, but building winning brands is not easy in this market of people living with less than R5000 personal income a month.
- Many brands have failed to grow in this emerging market, because the marketing strategies previously employed have treated this market as one monolithic group. People in rural areas have one thing in common – little money – but that’s about it.
- Finding a niche in the sea of exclusion amongst South Africa’s bottom of the pyramid could make a big difference for your brand and the community it serves.
- Kantar provides a point of view on how brands can build a competitive advantage in the emerging market and grow brands that not only satisfy needs, but deliver on value, trust and purpose.
Jack Hlongwane, Business Development Manager, Kantar
09h10 – 09h35
Changing demographics favouring township economics, latest research, brands need to reposition priorities
- Emerging wellness trends unfolding within informal retail are influenced as much by consumer needs as they are by disposable income
- Food trends in the township environment go hand-in-hand with lifestyle changes, influenced by macro-environmental factors, with convenience being a key theme
- Beauty trends in the informal trade is seeing a growing focus on service offerings
Thato Tshabalala, Business Develop Manager, Joe Public
09h40 – 10h05
Ecommerce – a rising force in the townships
- How active, by category, by users and the trend
- Mobile payments; appraisal of the current offerings; cash is still king with the spazas but for how long
- Delivery services – innovative opportunities
Kenneth Kayser, Head – Mobile, Ecommerce and Opening Bank (API’s), Nedbank
10h10 – 10h35
The online revolution in South Africa’s untapped township grocery market
- Building trust in an online-ready but hesitant market; involve the community and conversational commerce
- Delivering consistent service in an unstructured market. Developing a supply chain that works in such a dynamic environment
- Building a gateway for brands into townships; customising positioning and pricing for a large number of nodes.
- Yebo Fresh, a high growth case study
Jessica Boonstra, CEO and Founder, Yebo Fresh