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13th Township Marketing Summit, Wed 24& Thurs 25 Mar 2021

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Township Marketing Summit 2021

Repositioning brands to relate to now now shopper needs

Jhb,  Wed 24 & Thurs 25 Mar 2021 -

 The objectives are to translate latest research and insights into opportunities for brands to reposition their products and their services in the ‘COVID-19’ world.  The topics listed are intended to give you an overview of what I think may be most relevant.  Your advice and topic proposals are most welcome.

The three major themes are;
• Township Retail
• Lifestyle and Culture
• Township Media

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Program

DAY 1: Wed 24 Mar 2020

Township marketing – adapting to the COVID-19 world

• Consumer spend segmentation; the priority shifts
• Kasinomics – economies of the street, informal money streams
• Social stratification; extremes of income, education and housing
• Who shops where and for what when
• The retail mix; appreciating the scale of the numbers

 

The importance of the township High Street

·         The evolution of entrepreneurs

·         Just published “Township economy people, spaces and practices in the making of informal business

Kantar Study – surviving on less than R5,000 per month

 

Working with the spazas and the wholesalers

 

Working with the malls

Tembisa Mall – showcase of best marketing practices and including provision for entrepreneurs

 

Engaging 13 million shoppers who move between formal and informal retail spaces in peri-urban and rural areas

 

Working with the stokvels – latest research/the shifts

• 800,000 stokvels R49b pa  11.5 m members
• Ave members 6-20
• Primary categories : investment,gift,loan,lifestyle,other
• 2020 report June. R9500
• The leading brands and wholesalers; why are they performing so well
• How brands can work for the wholesalers to offer spaza friendly services

 

 Kasi top end market research

 

DAY 2, Thurs 26 Mar 2020

Appraising the media options

·         Social media; reach, engagement, community communications – how to optimize WhatsApp

·         Radio – Bulelani of Cliff Central Radio

·         Newspapers; are in-paper coupons on the wane

·         Outdoor (Kantar study raised the effectiveness of wall murals at spazas and hubs)

 

Township influencers – community engagement

 

Appreciating indigenous communications

·         communicating colloquially

·         using tribal members to introduce brands

·         user generated content

 

Generation Z – developing colloquial trust

 

Provantage commuter research panel

 

Non-cash options in the townships; an expert appraisal

*  A showcase of the tools and tactics you, as a marketer, can use in South Africa today to engage with your Township Shopper on their mobile phone.

 

 

Delegate rate EB discount R1,500 bookings received by 29 Jan 2021

Standard delegate rate R9,500 excl vat

Additional Information

Location

JHB

Date and Time

Wed 24 & Thurs 25 Mar 2021