Nicolle is a seasoned media professional having spent the past 10 years building key relationships across the globe.
Having spent time working in London, Dubai, Brazil, Nigeria and South Africa she has a thorough understanding of the cultural touch points and their relevance to media. Her passion for anything digital has cemented her keen interest to keep abreast of global trends, with a particular focus on mobile.
She passionately believes that every moment is mobile and that businesses should look to build relevance on this medium to engage the modern individual.She is the current Chair of the Mobile Marketing Association of South Africa. Her goal is to build MaxAxion to be the leading multiple platform and channel advertising distributor in Africa.