Know more about : Alia Vahed

SENIOR STRATEGIST with experience in content, digital communications and brand strategy. Ecosystem nerd, data-driven and fervent advocate of useful and usable solutions.

I’m a bit of a pitch junkie, and my favourite brief is the one I’ve never seen before. I love getting my hands dirty in all the pieces of the puzzle, and enjoy collaborating with creative teams to craft innovative solutions for clients.

My job role includes:
* consulting on marketing practices with clients
* keeping myself and others involved in latest developments in tech, social media and marketing trends
* informing creative concepts with audience insight and competitor behaviour
* setting objectives and associated channel/platform-specific KPIs
* campaign and content planning with particular attention to robust definition of campaign ecosystems
* drawing actionable insights from paid media, social media and website analytics reports
* running collaborative, discovery and training workshops with clients

Beyond my core job, I also have experience in:
* Specification (findings document, business requirements document, scope of work, project plan, user interface specification)
* Information architecture (website structure, navigation structure, product categorization, taxonomy development, data design)
* User journey and path to purchase development
* Service design (ecommerce / app store development, loyalty and rewards scheme)