SocialMediaLandscapeBriefingJHB 18/9/17

To book scroll down

Arthur Goldstuck announces annual social media platform research; data and insights

Jhb, Mon 18th & Cpt Tues 19 Sept

14 opinionated social marketers adding unique values to 2018 marketing campaigns


Announcing the 2018 annual landscape results and insights plus expert opinions of the probable impact of the latest platform announcements.  For the first time, a lot of demographic information about the platform profiles.  We will focus on the Big 5 – FaceBook, LinkedIn, Twitter, Instagram and YouTube and the Messaging 5 – WeChat, WhatsApp, BBM, Periscope and Snap Chat.

More highlights include a big focus on instant messaging, ranking SA’s media owned social platforms, appraising SA’s winning apps and Oresti Patricios, CEO of Ornico will give definitive advice about professional measurements of social campaigns.

AND, we will discuss social media disruption, changing our lifestyles, our business practices and our communication methodologies and all happening much faster.

Category: , .




Terry Murphy, Publisher, Marketing Mix

08h25 – 09h25

Announcing 2018 Social Media Landscape research results & Arthur Goldstuck’s insights

*  Platform, stats demographics; trends

** Messaging platforms and what makes them interesting – Facebook, LinkedIn, Twitter, YouTube, Instagram

*  Rising platforms and what makes them interesting

** WhatsApp; Periscope; WeChat;  Snapchat; BBM

Arthur Goldstuck, MD, World Wide Worx


09h30 – 10h30

Research Q & A; opinionated panellists and delegates question Arthur Goldstuck and Oresti Patricios, CEO of Ornico Group responsible for the research

Panel Leader; Elizabeth-Lee Ming, Chief Disruption Officer at TBWA Africa  (Jhb & Cpt)


Noelene Bruton, Marketing Director,Tsogo Sun

Godfrey Parkin, MD, Britefire (Jhb & Cpt)

Bellinda Carreira, Executive Head Interactive Marketing, Standard Bank (Jhb)

Candy Goodman, MD, Mobitainment, Direct Marketer of the year 2016 (Jhb)


10h30 – 10h55 Coffee & networking


10h55 – 11h35

Rise and rise of instant messaging

* Twitter; WhatsApp, Periscope; WeChat;  Snapchat; BBM

*  Which platforms have most potential for communication by brands and to consumsrs;
*  Can IM be leveraged effectively, given the limitations as a content platform;
*  Who is getting it right? Case studies?

Godfrey Parkin, MD, Britefire (Jhb & Cpt)


11h40 – 12h20

Ranking SA’s media social platforms and their content appeals

*  IAB traffic data

*  Measuring social media downloads

Luisa Mazinter, Group Chief Innovation Officer, Mortimer Harvey (Jhb & Cpt)


12h20  – 13h15 Lunch


13h15 – 14h00

The most successful South African apps in terms of downloads as well as engagement

*  Announcing SA’s top performing brand apps utilising TGI data and most importantly the content mix and treatment which engages

*  Guidelines enhancing probability of app success

*  Adapting global app success stories

Lynette Hundermark, Digital & Mobile Consultant, Useful and Beautiful (Jhb & Cpt)

Maria Petousis, Director, TGI (Jhb & Cpt)


14h05 – 14h40

Professional measurements of Social Campaigns including their integration with traditional media

Oresti Patricios, CEO, Ornico Group (Jhb & Cpt)


14h45 – 15h30

Social media disruption -   technology innovation changing the rules of the game  unanticipated consequences

*  What is the next big disruptive trend in social media?

*  How does one prepare for disruption one cannot predict?

*  What new technologies are emerging that will leverage social media and be leveraged by it?

Panel leader; Noelene Bruton,Marketing Director,Tsogo Sun (Jhb & Cpt)


Elizabeth-Lee Ming, Chief Disruption Officer at TBWA Africa  (Jhb & Cpt)

Arthur Goldstuck, MD, World Wide Worx (Jhb & Cpt)

Tacita McEvoy, Founder, Social Media Now (Jhb & Cpt)


15h30 conference closes

Contact: Sharon Angus-Leppan | E: | T: 021-7908147


Additional Information


Bryanston Country Club, Sandton

Date and Time

Mon, 18 Sept 2017