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ShopperInsightsSA2018 Jhb 4&5Oct

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8th annual conference

Bryanston Country Club, Wed – 4 Oct & Thurs – 5 Oct

Latest shopper intelligence; latest astute insights; 20 proven shopper marketers present case study orientated briefings; they will profoundly enhance your marketing thinking and planning 2018

Program

Day 1

08h15 – 08h30

Welcome

Terry Murphy,Publisher, Marketing Mix

 

08h30 – 09h05

Millennials- How they are shaping the future of the shopping mall

*  Millennial shoppers – who they are and want they need

*  Shopping for experiences over products

*  How digital technologies are changing shopping habits

Greg Potterton, Director, Instant Grass

 

09h10 – 09h45

Futureproofing shopping centre success through data analytics

Using shopper data to influence loyalty

Greer Hogarth, Marketing & Communication Strategist, Primedia Unlimited

 

09h50 – 10h25

Managing the Total Guest Experience (TGE); the moments of truth from the guest’s first interaction to the last one

*  Creating a strong brand voice that is consistent, genuine and engaging across all platforms

*  Humanising the interactions

*  Case studies of best practice and benchmark brands

Jade Fuhr Kirkel, Marketing Manager, The Sorbet Group

 

10h25 – 10h55 Coffee & Networking

 

10h55 – 11h30

Talking to Africa: Considering Culture in Communications for a Complex Continent

Mimi Kalinda, MD, Africommunications Group

 

11h35 – 12h10

POPAI SA discusses the key shopper trends that will shape shopper behaviour in 2018 and beyond, accessing latest research data from Shop! the global non-profit trade association dedicated to enhancing retail environments

Katleho Mahloane, Executive Director, POPAI SA (Shop!)

 

12h15 – 12h50

Women in the informal trade sector: How cooperative relationship improve business sustainability?

*  Similar to stokvels, cooperative relationships amongst traders are a major provider of resources for use in businesses                                                                                                                                                                                                 

*  The high level of interpersonal trust amongst the traders presents an opportunity for brand owners to build capacity and engage this informal route to market                                                                                                              

Associate Professor Mlenga Jere, Academic Director, Graduate School of Business, UCT

 

12h50 – 13h40 Lunch

 

13h40 – 14h15

Connecting with Shoppers along the Path to Purchase

*  Investing where it counts

*  Influencing shoppers choices

*  Creating winning solutions for your brand

Jacqui Le Sar Fourie, MD, Inperspective

 

14h20 – 14h55

Digital engaging programs to enhance long term customer relationships

*  Knorr and Omo and Omo case studies incorporating path to purchase, loyalty promotions, gamification, couponing and customer engagement; promoting sales and brand awareness

*  And astute optimisation of social analytics

Maciek Dubla, Agency Brand Director, Liquorice DigitasLBi

 

15h00 – 15h35

The Kasi @Home Shopper

*  Shopper dynamics for the township home owner & home builder,

*  Shopper preferences in design, décor, appliances & furnishings,

*  The role of stokvels, laybyes, long term saving and credit in these purchases?

GG Alcock, MD, Minanawe

 

Day 2

08h30 – 09h05

Unlocking the moments that matter along the connected shopper journey

*  Shopper marketing must be integrated – influencing whenever and wherever it takes place across the shopper journey

*  Brand equity is the starting point

*  Marketers must focus on elements that have the biggest influence on behaviour – and measure activation success at either the pre-store or in-store decision point

*  Marketers need to look beyond reach to assess influence – looking at the quality of the impact of shoppers

Alison Rice, Head of Brand & Communication, Kantar TNS, SA

Mark Molenaar, Director Client Services, Kantar TNS, SA

 

09h10 – 09h45

Unearthing Centennials

Looking into the values, aspirations and behaviors of this budding generation, how our South African Centennials peculiar to the global stereotype and how marketers can prepare for them.   Insights from GfK ConsumerLife, a longitudinal study covering 25 countries worldwide including South Africa

Rachel Thompson, Insights Director, GfK

                                                                                                                                                                                              

09h50 – 10h25

Maximise the value of loyalty using customer insights across the retail organisation

Natalie McCrae, MD, Keystone Consulting

 

10h25 – 10h55 coffee & networking

10h55 – 11h30

Digital Influence; maximising online path to offline conversion

* What is “Digital Influence” and why does it matter for brands?

*  Understanding the online consumer journey that results in offline spend.

*  Brand versus sales best practice

Craig Wight, Director, Popimedia

 

11h35 – 12h10

Data Driven Marketing and CX Innovation in the retail/shopper marketing space. 

Raymond Buckle, Group CEO, Silverstone/VentureWRX

Ryan Smit, CSO, Silverstone/VentureWRX

 

12h15 – 12h50

Optimising Omnichannel CX for the Goldfish Attention Span

As shoppers become increasingly demanding but distracted users of apps, mobile web, and chatbots, their customer experience across all touchpoints with your brand has to keep them enthusiastically engaged. This means actively harmonising the UX of search, browsing, information, advice, inspiration, delivery and returns – in-store, online, and elsewhere. It also means optimising their new paths to purchase so you maximise sales and customer satisfaction.

Godfrey Parkin, CEO, Britefire

 

12h50 – 13h40 lunch

 

13h40 – 14h15

Defining the Middle Class in Sub Sahara Africa and their shopping behaviour

A study conducted by the UCT Unilever Institute of Strategic Marketing in partnership with Ipsos

Nanzala Mwaura, Head Ipsos Connect (Brand Expression Experts)

                                                                                                                                                                                              

14h20 – 14h55

An exploration of how nonconscious insights can optimise understanding of consumer behavior.

*  Why is the nonconscious important, and how does it influence shopper behavior?

*  The role of habits and habit formation (specifically in the   fmcg space)

*  How can nonconscious processes be measured to deliver actionable insights for implementation in brand strategies?

Sylwia Wierzbicki, Research Executive, Columinate Psychology Lab

 

15h00 – 15h35

The Fallacy of Last Click Attribution

Data & Analytics of a consumer’s path to purchase

Sifiso Pule, Nielsen Digital Lead

 

conference closes 15h45

Additional Information

Location

Bryanston Country Club, Sandton

Date

Wed 4 Oct & Thurs 5 Oct