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Advertising&MarketingLawSA’17Jhb, 26 Sept

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Expert insights about current issues of concern to corporate legal advisers

Protecting legal rights is one thing and pre-empting social activism is the other!

Our expert speakers are giving expert legal pragmatic advice every day and they will give you expert guidance on the critical issues and preventative measures to mitigate risk.  By attending you will learn what you need to know more about and who can guide you.  And some very useful updates about POPI and the ASA.

 

Program

08h30 – 09h30

Mitigating POPI risks – anticipating the Regulator, working with the DMA Code

*  Alternative dispute resolution – the DMASA at work

David Dickens, Director, Direct Marketing Association of SA

Adv Francis Cronje

 

09h35- 10h15

Proactive self-regulation – Learnings from Harmonisation of the SABMiller and AB InBev Responsible Marketing Codes of Conduct, and the ARA Code – Industry Association for Responsible Alcohol Use

* Instilling the right culture of compliance

* Effective compliance programs – monitoring enforcement

* Pro-active self-regulation principles and purposes

Karen Pinheiro, Senior Legal Counsel, SAB and Anheuser-Busch InBev Africa

 

10h15 – 10h35 coffee & networking

10h35 – 11h15

Big Data analytics – POPI, the Cybercrime and Cybersecurity Bill and Principle 12 under King IV

The privacy challenge from the merger of Big Data across  all sectors and sources, national and international, proprietary + public, is accelerating through AI methodologies and the cloud.  Ina Meiring will advise how best to organise in the context of being seen to conform to the intentions and the regulations of POPI and the Cybercrime Bill.

Ina Meiring, Banking & Finance Executive, ENSafrica

 

11h15 – 11h45

Avoiding class and derivative actions

The threat of class and derivative actions make very real the consequences of not complying, as do the draconian consequences set out in our new Companies Act. South Africa’s new King Code and its relationship with entrenched common law principles is not another layer of regulation but is an add-on for value creation and your GPS to assist you undertake a journey with a safe arrival.

Michael Judin, Senior Partner, Judin Combrink Inc

 

11h50 – 12h50

What do eBay, JP Morgan Chase, and Sony Pictures have in common? They were HACKED!

Government response? USA and UK: cyber war games to prepare agencies for cyber-attacks on critical infrastructure, including the banking and financial sector. South Africa: heads in the sand it won’t happen to us….

Is the Cyber Bill going to stop the onslaught?

David Loxton, Partner, Dentons SA 

Commentator:

Alastair Tempest, Executive Director, EFA

 

12h50 – 13h40 lunch

13h40 – 14h40

Announcing the new ASA – restoring voluntary regulation

Greg  Garden, CEO, Marketing Association of SA

Commentator:

Dr Stefan Vos, svmra (pty) ltd  (x- Regulatory Affairs, ASA)

 

14h45 – 15h30

#trademarksmustnotfall

“If you want to stop Donald Trump from hashtagging and tweeting your trade mark to the brink of dilution. How far can you go to protect your trade mark from indiscriminate, widespread use in social media?”

*  Registration and protection of hashtags

*  The commercial value of search engine AdWords

*  Protecting a brand that is placed into the hands of a social media influencer

Kelly Thompson, Partner, Trade Mark Attorney, Adams & Adams

 

15h45 conference closes

Additional Information

Location

BRYANSTON COUNTRY CLUB, SANDTON, JHB

Date

Tuesday, 26 Sept 2017